Here’s to an amazing weekend spent with all of the Service Jammers in San Francisco. Here’s a little video I put together with our participants! I was very proud by everyone’s motivation and energy! You were all amazing.
San Francisco Service Jam 2014 - “Happy” Dance (by Jerome Tavé)
We stopped here for a break on our way to the Sahara Desert, and were welcomed with the traditional Moroccan mint tea by two very nice young men. They said their village had not had any rain all year and that they need it badly for their crops. Hopefully it will rain soon “إن شاء الله” God willing.
In a time where many cities in the United States and Europe take pride in their recycling programs (which are all initiatives that I support), i was particularly inspired by the culture of reuse and reduced waste that I noticed when traveling around Morocco a couple weeks ago.
They dont waste very much. Food portions are all very reasonable, the way they should be. They don’t give you a massive wad of napkins when you order a kebab. There are very few disposable containers. They have managed to take the idea of fast-food and ‘on-the go’ food by providing very fast service for an at-the-counter experience. Get your food served instantly on real dishes that will get washed and re-used. Makes sense right?
The picture above is of in the the main market of Marrakech. There are many orange juice stands where you can walk up, and get a glass of fresh orange juice in a real glass. You drink it (and in my case, get your shoes shined while I drank), get your dose of Vitamin C, return the glass, and be on your merry way. No need to carry around a plastic cup that is just going to be thrown away 5 minutes later. There is way too much of that going on in America.
Living in San Francisco, it is often hard to avoid the occasional to-go container, but as a new years resolution, i am going to make it a point to avoid restaurants that routinely overdo packaging and eat inside instead of taking my food to-go.
I’d recommend this book to anyone involved in the creation of new products, especially anyone who’s involved in the design and development of digital services. For designers, this book might not go into as much depth as some might like, but it’s a great reminder for things that you might not have thought about. The book contains many great topics that can spark interesting conversations about what you might be working on.
One of the parts of the book that I enjoyed the most talked about brand personality. I found it particularly relevant as our design team is still trying to figure out how to represent our growing company’s personality.
"If people don’t understand your personality, chances are they’re not the right customer for you, and you’re actually saving yourself future customer relations problems."
This book is a quick read and gives some good examples and inspiration that can help to build products that people will love.